City Experiences

Once our homepage improved, we moved on to the product listing page. We wanted to ensure that users could find the experiences they desired and get the information they needed.

*I'll be adding all the projects over time. This page is currently being updated.* 9/20/24

Product Listing Page

Our product listing page was previously confusing some customers on where to go. Our information architecture needed some love, but we were in a fast sprint. So, I focused on our filter system and product cards to have the most impact. We also had a redundant search box that wasn't being utilized.

Before

After

Changes I made:

I removed the search box from the main heading photo. The data wasn't using it. Through user interviews and data, I found pictures had more impact.
I removed text about Boston, as users preferred to search for experiences and spend more time on product pages. Instead, I utilized that space for marketing purposes.
Working with the partnership department and data, we reviewed the filters and restructured them based on business needs and user journeys.
Made changes to the product cards to emphasize information that users wanted. I went through several rounds of interviews as well as a comparative and competitive analysis of our competitors.

Searching for Answers

I wanted to make sure we were fixing an actual problem, so I dove into the data to point out key aspects of the product listing page that needed to be fixed. Some of the data came from watching users use the product listing page and looking at quantitative data from Tableau and Google Analytics. Using this information, we were able to see how users were interacting with our product listings, what filters they were using, and which ones they weren't.